About Me

Hello and welcome! I am Joseph Hurtado, author of the Kanban Ace Framework, and Open Kanban. Professionally I am an Enterprise Agile Coach certified as a SAFe SPC 4, a Kanban Ace Trainer and a Scrum CSM. Thanks for visiting my personal website.


I am passionate about the human and technical sides of software and product development, having led teams to deliver technology solutions, or Agile transformations across a variety of industries. My personal approach is to make work an enjoyable effort, and to deliver fantastic software while keeping the team’s morale high, and their health intact.

Here I stop to search for areté. Areté is a greek word – αρετη – that goes beyond excellence, it includes moral virtue together with greatness.  I search for Areté on many technology areas such as Lean, Agile, Kanban, SAFe, Startups, Product Management, and Software Engineering. Excellence is part of our lives, and is not exclusive to technology topics, for that reason I occasionally blog about worthwhile topics in Design, Art, Philosophy, Psychology, Faith and even Politics. I always endeavor to make anything I write a worthwhile read, for your valuable time.

On the subject of personal excellence, two quotes touch my spirit one is from St. Paul as he wrote to the Philippians, and another is from Rabbi Nachman of Breslov:

“Summing it all up, friends, I’d say you’ll do best by filling your minds and meditating on things true, noble, reputable, authentic, compelling, gracious—the best, not the worst; the beautiful, not the ugly; things to praise, not things to curse… Do that, and God, who makes everything work together, will work you into his most excellent harmonies.” St. Paul

“If you are not a better person tomorrow than you are today, what need have you for a tomorrow?” – Rebbe Nachman

As a professional, or consultant these are some areas where I excel:

  • Leading technology teams to deliver software, and technology solutions to the market faster, and with high quality, while keeping the customer happy, and the team motivated and healthy.
  • Strategic Technology Consulting. A guiding help in your journey to embrace the latest technological trends for your organization such as micro-services, server-less, DevOps, and Blockchain.
  • Agile or Lean Transformations. Customized to your needs, your teams, and your goals. A pragmatic blend of Kanban, Scrum, SAFe and much more.
  • Agile or Lean Training. Especially for Scrum, Kanban and SAFe. Our style is dynamic, fun and engaging. We have found that this is the best way to learn.

If you would like to contact me for any of the topics above, I encourage you to write to me at: josephagile at icloud dot com, or via  LinkedIn to discuss opportunities.

Finally, if you are a seeker of truth and excellence, and feel we should meet, chat, or have a coffee you are welcome to contact me as well. Life is an adventure!

Cafe Image Credit – Jonathan E. Shaw – CC BY NC