Who do you serve?

Any product or service has a natural audience, a group of people they serve. This part of this infographic shows clearly who Twitter serves. The larger diagram shows the same for the rest of Social Media.

The reason I show this graphic is to remind you of the key question for any business, or even career choice. Who do you serve? Forget about markets and niches and demographics. Picture that person or that group of people, imagine who they are.

Now, do you like that person? Do you truly want to serve him?  Do you want to make their lives more fun, better, easier, or are you just interested in their money? Money should never be the motivator. Making a difference in that person’s life should be! Money will always come after you do things right. Don’t worry, it will come, just do things the right way, and rewards will come your way. Be a servant leader. 

Remember the good advice of a scientist and a philosopher:

The true destiny of any individual is to serve rather than to rule. ~ Albert Einstein

Good leaders must first become good servants.“ ~ Robert Greenleaf

Enterprise Agile Coach, Agile Program Manager, Software Engineering Manager & Developer who is a fan of Kanban, Scrum, and SAFe. I am constantly pursuing leading edge technologies, and nowadays those are Crypto, Blockchain and decentralized applications which represent the future of software. On the personal side I am a seeker of truth, who loves freedom, people and nations. I firmly believe we live once, and we must make it a better journey for ourselves, and for others. Two quotes I admire: “Who is wise? One who learns from every man… Who is strong? One who overpowers his inclinations… Who is rich? One who is satisfied with his lot… Who is honorable? One who honors his fellows.” – Ben Zoma “Kites rise highest against the wind – not with it.” – Winston Churchill

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